Here’s a little about me.
I grew up in six countries as the son of a diplomat, which gave me a deep sense of cultural awareness, strong interpersonal skills, and the kind of resilience that comes from adapting to new environments. My career has spanned industries and roles, from creative direction to marketing and events, giving me both breadth and depth of experience, and a knack for jumping into new challenges. Outside of work, I’m into sports (both playing and watching), video games, and spending quality time with my family.
Here's what I bring to the table.
Core Competencies & Highlights
Graphic Design & Creative Direction
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Developed cohesive visual identities and marketing collateral for campaigns, events, and digital platforms across sectors.
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Produced brochures, signage, posters, presentation decks, and social media assets for organizations including the Ottawa Champions, Carleton Ravens, and Petronas (ROVR).
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Directed and produced short-form video content for brands like AIRA Residence and Mādahòkì Farm.
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Defined the digital look and feel for The Five’s website and social media platforms, aligning with its premium positioning.
Integrated Marketing & Campaign Strategy
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Supported multi-channel fundraising efforts for the Snowsuit Fund, including the 50/50 for the City lottery and Tim Hortons Smile Cookie Campaign, which raised over half a million dollars annually.
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Improved donation targeting through demographic segmentation and donor motivation insights using CRO principles.
Digital Content & Web Development
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Built and maintained websites using WordPress, Wix, and Squarespace for clients including Mādahòkì Farm and The Five.
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Managed content strategy, design updates, and visual consistency across pages.
General Communications & Media Outreach
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Designed and wrote press releases, coordinated outreach to media contacts, and supported on-site coordination during key events.
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Created and scheduled email campaigns through Mailchimp and Constant Contact, tailoring content for donor, public, and partner audiences.
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Used DonorPerfect and Canada Helps to manage donor data and inform communications.
Event Branding & Production
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Designed event signage, posters, and digital media for festivals such as the Summer Solstice Indigenous Festival and Canadensis Garden’s Fall Celebration.
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Coordinated VIP visits, signage installation, and media outreach for large-scale public events.
Employment History
Marketing Assistant
KoW Connected — Ottawa, ON | Dec 2023 – Dec 2024
Created visual assets, developed websites, and produced videos for diverse clients including festivals, charities, and retail destinations. Supported major campaigns and events such as Les Grands Feux du Casino Lac-Leamy, the Snowsuit Fund, and the Summer Solstice Indigenous Festival through graphic design, signage, email marketing, and media outreach.
Creative Director
Fundamental Asia — Kuala Lumpur, MY | Mar 2019 – Jun 2021
Led creative direction and brand strategy across campaigns. Developed a new brand identity and website for the sustainability arm of a major property developer, including a sub-brand for youth engagement.
Marketing Assistant
Knock on Wood Communications & Events — Ottawa, ON | Sep 2021 – Feb 2023
Produced graphic and motion assets for events, managed websites, and contributed to strategy for partners including Indigenous Experiences, United Way, and Perley Health.
Freelance Designer
Various Locations | 2008 – Present
Delivered branding, design, and multimedia solutions to clients in Ottawa, Kuala Lumpur, Zagreb, and Lincoln.
Education
Bachelor of Arts in History
Carleton University — Ottawa, ON | 2017 – 2019
Specialization in Graphic Design
California Institute of the Arts - Online | 2019
Skills & Abilities
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Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
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Familiar with web development and CMS tools such as WordPress, Wix, Squarespace, and Elementor.
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Comfortable using Automated Marketing and Donor Management tools including Mailchimp, Constant Contact, DonorPerfect, and Canada Helps.
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Experienced with digital analytics software including GA4, Semrush, and Google Search Console.
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Strong writing skills including copywriting, press release writing and creative skills including visual storytelling, and layout design.
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Proven professionalism with an adaptable, collaborative, and deadline-driven approach, paired with a detail-oriented mindset.